At Perfect Pooches, we are a family-run business that specialises in breeding high-quality, healthy dogs of various breeds. We have been in the breeding business for over 13 years and are council-licensed breeders with Rother District Council, where we have held our licence for over four years. We are also registered with the Kennel Club and hold an affix called Rubyspira. We are registered breeders with Royal Canin, Natural Instinct, Bella and Duke Canine Health Concern, and the Pet Welfare Alliance.
Our Team
Our breeding business began in 2010, starting with just one litter from our Labrador, Misty. Since then, we have made it our mission to be the best breeders we can be by breeding from top-quality parents, fully DNA tested, good lines, and providing the best possible upbringing and welfare for our dogs. We ensure we continually keep up with new information in health and training.
When we first started, it was just my husband and I running the business, but now it has grown to include our grown-up daughter Rachel, her partner Jake, and other family members. We currently employ staff as well. Our core values are bringing healthy and well-balanced dogs into the world and being there for the lifetime of your puppies. We are here to support you with anything over the phone, in person, or through social media, and we give you lots of reading material and resources and links to help you along the way and to keep you connected to us.
Our Core Values
We believe we are responsible for every animal we bring into this world for their whole lifetime, and if anything ever happens within your family in the future and you can’t keep your dog, your dog returns to us. We believe in rearing naturally to keep the dogs as healthy as possible, including food, pesticide controls, and vaccinations. We feed all our animals a B.A.R.F raw food diet.
Why Customers Choose Us
Customers choose us because of our values and how we do things, as we are home-based; even though we are large breeders, it is all within our homes, and we are with them all the time. Our retired elderly dogs are with us until the day they die, and there are lots of family members to the puppies that you can meet when you come here including aunties and uncles obviously the parents, grandparents, and sometimes great-grandparents as well.
We have expanded our business over the years. First of all, we started after training in dog psychology and behaviour, then we had a litter of puppies and decided that was the avenue we would go down more heavily. But we still do dog behaviour one-on-one, and we also do some puppy classes. We have a grooming salon, and we do some basic aspects of canine fertility, including pregnancy scanning. We are licensed micro chippers, and for the last three years we have owned and ran our own pet courier company.
Our Future Plans
Future plans for the business include hopefully moving house. Hence, we have more land for more outdoor activities, we have a lot of land already and we have an agility course and exercise field. Still, I’d like to have even more and possibly we would open up a doggy daycare where obviously would have new staff employed for this.
We are a family run business from parents to adult children to younger children and the dogs are our world. When you come here you are coming into a family home when you get to see how our dogs live and how they live a normal life with us. We think that it’s really important that people see how the dogs live and it’s not just about paperwork and the puppies, it’s about seeing everything in life and the welfare of the animals.